What’s New in Marketing?

by Kelley Drumm, Director of Marketing

We are excited about all of the marketing initiatives we have in the works for 2018. Our goal within marketing is to not only improve the amount and quality of content regarding our captive solution, but to also create resources to help advisors with their conversations with employers. We are always striving to find ways to improve the information that we share with both advisors and employers.

Some of our most recent projects have included the launch of our new RoundstoneInsurance.com website in December. Make sure to visit our home page and scroll down to view our Meet Joey: An Introduction to Roundstone animation. In addition to the animation, we’ve also added more video throughout our site to help better tell our story. Check out our latest videos on Why a Captive, How We Help Advisors, How We Support Advisors and Roundstone Success Stories pages.

One of the newest tools on our website is our Cost Savings Calculator, which allows employers to see their potential savings over 5 years using our solution. We’ve received a lot of very positive feedback on this tool.

We continue to share cost savings tips, informative articles, videos and other relevant content on social media, via our LinkedIn, Twitter and Facebook corporate accounts. We hope that you follow us by clicking on the social media icons in the footer and share our posts.

We have many more projects in the hopper, including Roundstone University, which is slated to be launched later this year.

Coming May 8-9th, we have our 2018 Medical Captive Forum, which brings together some of our top industry partners to share cost saving strategies for employers. We are excepting nearly 300 attendees, for what will be an insightful and informative event. Make sure to register here.

With the ever-increasing amount of marketing tools and resources available, many of you have asked to be notified as new materials are created. To help better communicate what is new, we have developed a simple marketing email to notify advisors and their team of what new marketing collateral is available. This alert will be sent out periodically as materials are created. If you or anyone on your staff are interested in receiving this email, please make sure to let us know by filling out our contact form and specifying the marketing email in the comment box.

As we look to deepen our commitment to providing relevant and timely content to help you share the Roundstone story, we look forward to your feedback and suggestions. Here’s to an exciting and successful 2018!